Media Strategies (COMU2180)
Information valid for Semester 1, 2025
Course level
Undergraduate
Faculty
Humanities Arts Social Science
School
Communication & Arts School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
Lecture 1 Hour/ Week
Tutorial 2 Hours/ Week
Incompatible
COMU7304
Recommended prerequisite
It is recommended that students have completed COMU1120 Media & Society, COMU1052 Intro to PR and COMU1152 PR Writing before taking this course.
Assessment methods
Review
Media Plan
Portfolio
Course enquiries
Doctor Renee Mickelburgh ()
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
You will examine the strategic use of media by the public relations industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2025 (24/02/2025 - 21/06/2025) | St Lucia | In Person | Profile unavailable |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | External | External | Course Profile |
Semester 1, 2023 (20/02/2023 - 17/06/2023) | St Lucia | In Person | Course Profile |
Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
Semester 1, 2022 (21/02/2022 - 21/06/2022) | St Lucia | Internal | Course Profile |
Semester 1, 2021 (22/02/2021 - 19/06/2021) | St Lucia | Flexible Delivery | Course Profile |
Semester 1, 2021 (22/02/2021 - 19/06/2021) | External | External | Course Profile |
Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |