Media Strategies (COMU2180)
Information valid for Semester 1, 2022
Course level
Undergraduate
Faculty
Humanities and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Delivery mode
External
Class hours
1 Lecture hour
2 Tutorial hours
Incompatible
COMU7304
Recommended prerequisite
It is recommended that students have completed COMU1120 Media & Society, COMU1052 Intro to PR and COMU1152 PR Writing before taking this course.
Assessment methods
Campaign Review
Media Plan and Assets
Course Reflection
Course enquiries
Associate Professor Jane Johnston
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
You will examine the strategic use of media by the public relations industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery.