Media Strategies (COMU2180)

Information valid for Semester 1, 2017

Course level

Undergraduate

Faculty

Humanities and Social Sciences

School

Communication & Arts School

Units

2

Duration

One Semester

Delivery mode

Internal

Class hours

1 Lecture hour
2 Tutorial hours

Recommended prerequisite

Assessment methods

Media Release In Class Test; Media and Storytelling Portfolio; Essay.

Course enquiries

Associate Professor Jane Johnston

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

You will examine the strategic use of media by the public relations industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile