Communication Practice and Campaigns (COMU7301)
Information valid for Semester 1, 2017
Course level
Postgraduate Coursework
Faculty
Humanities and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
SOSC7301 and SOSC1152
Assessment methods
Research Proposal; Report; Project Plan
Course enquiries
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
COMU7301 examines the theory and practice of public relations at a postgraduate level. The course walks students through the process of developing ethical, research based and effective communication programmes and campaigns. Weekly seminars explore relevant theories and their application, research methods, campaign planning techniques, best practice frameworks and case studies drawn from the public relations literature. Students will actively design and mobilise their own communication plans. The aim is to build and maintain meaningful multi stakeholder relationships in the context of fast moving and increasingly complex societies.
