Introduction to PR Profession and Practice (COMU7301)
Information valid for Semester 1, 2015
Course level
Postgraduate Coursework
Faculty
Humanities and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
SOSC7301, SOSC1152 and COMU1152
Assessment methods
Paper - Media Report: Report - Public Relations Campaign Plan, Paper - Case Study:
Course enquiries
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Students gain an understanding of the importance of strategic communication with an organisation's key internal and external stakeholder groups: employees, investors, the community, customers, government and the media. This course leads students through each of the major elements that constitute an organisational public relations and communications programme.
