Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

External

Class hours

Seminar 3 Hours/ Week

Incompatible

(EVNT2004 + TOUR2009)

Prerequisite

8 units level 1 TOUR courses

Course enquiries

Dr A. Tkacznski

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course applies marketing concepts and theories to tourism and events contexts and organisations. Marketing theories, models, methods as practices are critically evaluated and applied in real world tourism and events settings.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile