Applied Market Research (MKTG7966)
Information valid for Semester 2, 2021
Course level
Postgraduate Coursework
Faculty
School
Agriculture Food Sciences Schl
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
2 Tutorial hours
Incompatible
MKTG3960
Assessment methods
Market Research Plan, Quizzes, Final Examination
Course enquiries
Dr Shweta Singh
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Course description
Principles and techniques of marketing research as they are applied in an agribusiness context.
