Marketing Management (MKTG7806)
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
4 Contact hours
Incompatible
MKTG7040 or 7708
Recommended prerequisite
MGTS7801
Restricted
GCBA, GDipBA, MBA
Course enquiries
Dr S. Kelly
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | Brisbane CBD | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 31/08/2024) | Brisbane CBD | In Person | Profile unavailable |
Summer Semester, 2024 (25/11/2024 - 08/02/2025) | Brisbane CBD | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course synthesises current perspectives of marketing and communication theory and practice. Using contemporary approaches, the course aims to better inform management practice by critiquing traditional marketing management and communication practices. It will prepare students to think ethically and critically about the communication and marketing processes that occur in organisations between their internal and external stakeholder so as to forward overall organizational success in a global marketplace.