Marketing Management (MKTG7806)
Information valid for Semester 1, 2022
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
40 Contact hours
Incompatible
MKTG7040 or 7708 or MGTS7806
Recommended prerequisite
MGTS7801 and MGTS7803
Restricted
GCBA, GDipBA, MBA
Course enquiries
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | Brisbane City | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 31/08/2024) | Brisbane City | Intensive | Course Profile |
Summer Semester, 2024 (25/11/2024 - 08/02/2025) | Brisbane City | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course synthesises current perspectives of marketing and communication theory and practice. Using contemporary approaches, the course aims to better inform management practice by critiquing traditional marketing management and communication practices. It will prepare students to think ethically and critically about the communication and marketing processes that occur in organisations between their internal and external stakeholder so as to forward overall organizational success in a global marketplace.