Current course offerings

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Course description

This course examines the strategic marketing and communication issues involved in applying marketing principles and techniques to influence social behaviour change to solve social problems. During the social marketing course students will be introduced to social marketing theory and practice by: exploring theories of behaviour change; examining the approaches needed to analyse the social and policy environment; applying marketing techniques such as segmentation and target marketing, branding and marketing mix; and assessing the planning tools required to develop and implement a social marketing strategy. Students will learn to analyse and discuss contemporary social issues during seminar discussion, and oral and written assessment activities. This is an elective course for business students.

Archived offerings