Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class contact

3 Contact hours

Prerequisite

MKTG2501

Course coordinator

Miss T. Green

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course introduces students to the professional scholarly literature in marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of the field and its foundations, plus insights into recent developments within the field and the process of knowledge development within marketing.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2018 St Lucia Internal Course Profile
Semester 2, 2017 St Lucia Internal Course Profile
Semester 2, 2016 St Lucia Internal Course Profile
Semester 2, 2015 St Lucia Internal Course Profile
Semester 2, 2014 St Lucia Internal Course Profile
Semester 2, 2013 St Lucia Internal Course Profile
Semester 2, 2012 St Lucia Internal Course Profile
Semester 2, 2011 St Lucia Internal Course Profile
Semester 2, 2010 St Lucia Internal Course Profile