Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

3 Contact hours

Prerequisite

MKTG1501

Assessment methods

wo assessment items: 1) A conceptual paper, written on one of the topics formally introduced to students through the lecture series and related reading program (4,000-5,000 words, 50%) and 2) a final examination based also on topics presented to students through the lecture program (2 hours, 50%).

Course enquiries

Dr M. Brown

This course is not currently offered, please contact the school.

Course description

This course introduces students to the professional scholarly literature in marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of the field and its foundations, plus insights into recent developments within the field and the process of knoweldge development within marketing.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) St Lucia Flexible Delivery Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile