Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class hours

2 Lecture hours
1 Tutorial hour

Prerequisite

MKTG2501

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr A. Tombs

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

Course description

From an applied perspective, this course provides the student with a set of skills including: developing & maintaining relationships with customers/clients, developing customer strategies, communication strategies & managing self/others ethically.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile