Brand Management and Strategy (MKTG2508)
Information valid for Semester 2, 2016
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
MKTG7502
Prerequisite
MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Products are the lifeblood of the organisation and thus it is important for managers to understand the role of product and brand management in gaining and maintaining customer loyalty. This course is designed to develop knowledge, skills, and perspectives to support the application of managing products and developing brand strategies in the marketing area.