Event Marketing and Consumer Behaviour (EVNT2004)
Information valid for Semester 1, 2020
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Course enquiries
Dr Z. Zarezadeh
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Course description
This course provides insights into the principles of event marketing and their application in real world settings. It explores the development of event marketing objectives, strategies, plans and related research.
Archived offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
| Semester 1, 2021 (22/02/2021 - 19/06/2021) | External | External | Course Profile |
| Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
| Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
| Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
| Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
| Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |
| Semester 1, 2015 (02/03/2015 - 27/06/2015) | St Lucia | Internal | Course Profile |
