Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

External

Class hours

General contact hours 10 Hours/ Week

Prerequisite

BSAN7205 + 7209 + 7210 + 7212

Restricted

MBusAn

Course enquiries

TBA

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) External External Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Data mining techniques enable the identification of patterns and relationships in a variety of data types. Identifying previously unknown patterns and relationships in data can help business make better decisions through, for example, identifying new trends, predicting customer loyalty, supporting targeted marketing campaigns. This course introduces various data mining techniques and tools, and teaches students to apply them to various business problems across several different types of data.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) External External Course Profile