Media Planning and Buying (ADVT7512)
Information valid for Semester 1, 2019
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Recommended prerequisite
ADVT7508
Course enquiries
Dr C. Hodkinson
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
The business of advertising is driven by large global advertisers and the media companies supporting and implementing their media planning and plans. This course provides an overview of the processes of media buying and planning with an emphasis on the design and implementation of strategic media plans. Media companies are major employers within the advertising industry and today they dominate the advertising and media landscape.
Archived offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2023 (20/02/2023 - 17/06/2023) | External | External | Course Profile |
| Semester 1, 2023 (20/02/2023 - 17/06/2023) | St Lucia | In Person | Course Profile |
| Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
| Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
| Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
| Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
| Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
| Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |
