Contemporary Issues in Advertising (ADVT3508)
Information valid for Semester 1, 2015
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
RBUS3906
Prerequisite
ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Course description
ADVT3508 provides students with an in-depth and critical review of contemporary advertising research and issues. A broad overview of influential advertising theories, research and practice underpins this analysis. The course aims to equip students with the knowledge and skills needed to undertake a comprehensive review of contemporary issues that pushes the boundaries of our knowledge of the field.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |
Semester 1, 2015 (02/03/2015 - 27/06/2015) | St Lucia | Internal | Course Profile |