Foundations of Advertising (ADVT2509)
Information valid for Semester 1, 2017
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
ADVT7508 or MKTG3502 or 7508
Prerequisite
MKTG1501 + 4 units of courses. BCommun students require COMU1010 or COMU1120 or COMU1052
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Course description
This course examines the business of advertising. It addresses the history, structure, workings, context and regulatory framework of the advertising industry in Australia and situates this in a global context. Theoretical foundations of advertising and their application to planning and implementing advertising strategies will be addressed. Students will gain practical knowledge of the advertising industry, including creation of successful campaigns and assessment of campaign effectiveness. Guest speakers from the advertising industry will demonstrate the roles of advertising industry stakeholders, and what constitutes effective campaigns.