Course list for the Marketing Single Major

Information valid for students commencing 2019

Marketing

Students must complete 12 units from the following (of which 6 units must be at level 3):

4 units for:

Course Code Units Course Title
MKTG2501 2 Consumer Behaviour
MKTG3501 2 Marketing Strategy

8 units from:

Course Code Units Course Title
MKTG2505 2 Product and Service Management
MKTG2508 2 Brand Management and Strategy
MKTG2511 2 Marketing Analysis
MKTG3503 2 Sales and Account Management
MKTG3504 2 Applied Market Research
MKTG3509 2 Contemporary Issues in Marketing