Students must complete at least 12 units from the following (of which 6 units must be at level 3 or 4)

4 units for:

Course Code Units Course Title
MKTG2501 2 Consumer Behaviour
MKTG4501 2 Advanced Studies in Marketing

8 units from:
(maximum 4 units at level 2)

Course Code Units Course Title
MKTG2505 2 Product and Service Management
MKTG2508 2 Brand Management and Strategy
MKTG2511 2 Marketing Analysis
MKTG3501 2 Marketing Strategy
MKTG3503 2 Sales and Account Management
MKTG3504 2 Applied Market Research
MKTG3509 2 Contemporary Issues in Marketing
RBUS4999 2 Business Industry Placement