Commencing semesters, 2020

Semester 1
Semester 2

Program level

Undergraduate

Program code

2222

Faculty

Business, Economics & Law Fac
Engineering, Architecture & Information Technology

School

Faculty of Business, Economics and Law

Location

St Lucia

Delivery mode

Internal

Course List

View the course list for courses that can be studied as part of the Marketing single major.

Enquiries

Australian/domestic students

Student Experience Officer

Email: bel@uq.edu.au

Phone: 07 3365 7111

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Marketing?

Marketing is critical to the success of any business. As a student in the Marketing major, you will learn how to create value through an understanding of customers, brand management, service and relationship management, digital, market research and strategy. On completion of this major you will be an agile, independent, highly skilled problem solver, with an understanding that the customer is central to enterprise success and revenue generation. You will be able to apply your knowledge and creative methods to generate practical, relevant and responsible marketing strategy for organisations.

Courses

View the course list for courses that can be studied as part of the Marketing single major.

Employment opportunities

The Marketing major prepares students for careers in consulting, market research and marketing teams across all industries, government departments, and not-for-profit organisations.

What it costs

Please view the Bachelors of Business Management/Information Technology for indicative fees.

How to apply

Please view the Bachelors of Business Management/Information Technology for information on key dates and how to apply.

Professional memberships

Graduates may be eligible for membership with the following professional bodies:

  • Australian Marketing Institute
  • Market Research Society of Australia