Commencing semesters, 2017
Semester 1
Semester 2
Program level
Undergraduate
Program code
2059
Faculty
School
School of Business
Teaching Location
St Lucia
Delivery mode
Internal
Enquiries
Australian/domestic students
Administrative Officer
Email: bel@uq.edu.au
Phone: 07 3365 7111
International students
International Student Advisor
Email: study@uq.edu.au
Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980
Why study Marketing?
The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.
Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.
Courses and requirements
View the courses and requirements for courses that can be studied as part of the Marketing major.
Employment opportunities
Graduates may work in the following areas:
- business consultancy
- small business start-up and development
- organisational development in large organisations
- general management positions.
What it costs
Please view the Bachelor of Business Management for indicative fees.
How to apply
Please view the Bachelor of Business Management for information on key dates and how to apply.
Professional memberships
Graduates may be eligible for membership with the following professional bodies:
- Australian Marketing Institute
- Market Research Society of Australia