Marketing Major
Part of the Bachelors of Business Management / Tourism, Hospitality and Event Management program
Commencing semesters, 2021
Semester 1
Semester 2
Program level
Undergraduate
Program code
2475
Faculty
School
School of Business
Teaching Location
St Lucia
Delivery mode
Internal
Enquiries
Australian/domestic students
Faculty of Business, Economics and Law
Email: bel@uq.edu.au
Phone: 07 3365 7111
International students
International Student Advisor
Email: study@uq.edu.au
Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980
Why study Marketing?
Marketing is critical to the success of any business. As a student in the Marketing major, you will learn how to create value through an understanding of customers, brand management, service and relationship management, digital, market research and strategy. On completion of this major you will be an agile, independent, highly skilled problem solver, with an understanding that the customer is central to enterprise success and revenue generation. You will be able to apply your knowledge and creative methods to generate practical, relevant and responsible marketing strategy for organisations.
Courses and requirements
View the courses and requirements for courses that can be studied as part of the Marketing major.
What it costs
Please view the Bachelors of Business Management / Tourism, Hospitality and Event Management for indicative fees.
How to apply
Please view the Bachelors of Business Management / Tourism, Hospitality and Event Management for information on key dates and how to apply.