Commencing semesters, 2024

Semester 1
Semester 2

Program level

Undergraduate

Program code

2334

Faculty

Business, Economics & Law

School

School of Business

Teaching Location

St Lucia

Attendance mode

In Person

Course Lists

Please refer to the Bachelors of Business Management / Laws (Honours) Program Rules for the number of units required from each course list.

Enquiries

Australian/domestic students

Faculty of Business, Economics and Law

Email: bel@uq.edu.au

Phone: 07 3365 7111

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Marketing?

Marketing is critical to the success of any business. As a student in the Marketing major, you will learn how to create value through an understanding of customers, brand management, service and relationship management, digital, market research and strategy. On completion of this major you will be an agile, independent, highly skilled problem solver, with an understanding that the customer is central to enterprise success and revenue generation. You will be able to apply your knowledge and creative methods to generate practical, relevant and responsible marketing strategy for organisations.

Courses and requirements

Please refer to the Bachelors of Business Management / Laws (Honours) Program Rules for the number of units required from each course list.

Courses that can be studied as part of the Marketing Major:

What it costs

Please view the Bachelors of Business Management / Laws (Honours) for indicative fees.

How to apply

Please view the Bachelors of Business Management / Laws (Honours) for information on key dates and how to apply.