This major focuses on the rapidly growing area of events, which plays a significant role in business and economic development, both nationally and internationally. You will study the history, significance, impacts and role of festivals and other events; event operations; business events; artistic and cultural events; and sporting events, among others. You will also develop key business skills involved in marketing and sponsorship and fundraising for events. This major explores theoretical frameworks for understanding the nature, characteristics and role of events and offers you a comprehensive and professional understanding of all aspects of event management.