Commencing semesters, 2021
Semester 1
Semester 2
Program level
Postgraduate Coursework
Program code
5250
Faculty
School
School of Business
Teaching Location
St Lucia
Delivery mode
Internal
Enquiries
Australian/domestic students
UQ Business School
Email: info@business.uq.edu.au
Phone: 07 3346 8100
International students
International Student Advisor
Email: study@uq.edu.au
Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980
Why study Advertising?
Demand for business and marketing professionals with expertise in advertising is rapidly expanding. This demand is especially strong in emerging economies as they transition to economies driven by domestic consumer demand. The advertising industry itself has changed greatly over the past two decades with changes in industry structure, media channels, technology, and consumer empowerment. Media rather than creative companies dominate the advertising industry today. These companies require professionals with knowledge of, and skills in, strategic media buying and planning, marketing and advertising, program evaluation, and in emerging areas of specialisation such as social media management. The advertising specialisation is for marketing professionals to acquire the strategic perspective needed to be successful in this global industry.
Courses and requirements
View the courses and requirements for courses that can be studied as part of the Advertising field of study.
Employment opportunities
Many graduates enjoy careers in advertising agencies, marketing research and marketing departments. They can effectively interface between the three types of businesses and take on account management and managerial roles in the rapidly changing areas of advertising and marketing.
What it costs
Please view the Master of Business for indicative fees.
How to apply
Please view the Master of Business for information on key dates and how to apply.