Commencing semesters, 2020
Semester 1
Semester 2
Program level
Undergraduate
Program code
2222
Faculty
Business, Economics & Law Fac
Engineering, Architecture & Information Technology
School
School of Business
Teaching Location
St Lucia
Delivery mode
Internal
Enquiries
Australian/domestic students
Student Experience Officer
Email: bel@uq.edu.au
Phone: 07 3365 7111
International students
International Student Advisor
Email: study@uq.edu.au
Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980
Why study Advertising?
Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Study of the academic foundations of advertising provides insight into the fundamentals of consumer behaviour, knowledge of which is essential for effective advertising management. Skills and experience in the creative design and development of advertising campaigns is essential to effective creative execution. Knowledge of media planning and buying is crucial, because it forms an important part of implementing advertising strategies. The advertising major is intended to provide graduates with knowledge of each of these aspects of the field and to produce graduates with a readiness to pursue careers in this industry.
Courses and requirements
View the courses and requirements for courses that can be studied as part of the Advertising major.
What it costs
Please view the Bachelors of Business Management / Information Technology for indicative fees.
How to apply
Please view the Bachelors of Business Management / Information Technology for information on key dates and how to apply.