This course is not currently offered, please contact the school or faculty of your program.

Course description

This course applies marketing knowledge to travel and tourism organizations. Utilising applicable theories and models, students will critically evaluate marketing methods and practices including destination and organizational image, positioning and branding, marketing for recovery after a crisis, applying consumer behaviour concepts to examine the holiday decision making process. Case study readings and exercises, and guest speakers from the field to develop an in depth understanding of the tourism and travel marketing process. A practically oriented, progressive assessment task will complement the theoretical components of the course.