Marketing Tourism Experiences (TOUR2006)
Course level
Undergraduate
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Course enquiries
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
This course is not currently offered, please contact the school or faculty of your program.
Course description
This course will introduce students to the production, management and delivery of tourism experiences in a tourism destination. Students will learn the theoretical underpings of the concept of experience and will learn how to create and design tourist experiences both from the perspective of an individual operator as well from the perspective of the tourism destination.