Course description

The purpose of this course is to position and detail new product and service development (NPSD) as critical business processes that drive growth in both revenues and profits. As such, the course is particularly relevant for students and managers of innovation who are interested in achieving organizational renewal and/or growth. Course design is based around four key areas underpinning NPSD as business processes. Part 1 establishes the connection between NPSD and organizational performance. Part 2 examines the empirical research informing effective NPSD practice. Part 3 casts a spotlight on the upper management roles needed to derive desired benefits from NPSD efforts. Included is a focus on strategic and portfolio planning. Part 4 presents considerations relevant to creating the work environment necessary to support NPSD processes. Graduates of the course will walk away with an advanced set of knowledge and skills for formulating and implementing NPSD as organization-wide processes for growth and renewal.

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