International Marketing Management (MKTG7506)
Course level
Postgraduate Coursework
Units
2
Duration
One Semester
Class hours
3 Lecture hours
Incompatible
BSMK2504 or 7506 or BA871 or 876 or BF872 or MGMT7105 or MKTG2504
Recommended companion
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
This course is not currently offered, please contact the school or faculty of your program.
Course description
International marketing environment including economic, social, cultural, political & legal dimensions; marketing mix strategies in international context; homogeneous vs. heterogeneous international marketing strategies; marketing implications of international trade blocs, strategic marketing planning.