Service Strategy (MKTG7504)
Information valid for Semester 2, 2020
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
External
Class hours
3 Seminar hours
Incompatible
MKTG2503
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
A/Prof J. Weerawardena
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Special marketing requirements of service & not-for-profit organisations. Relevance & limitations of marketing theories & concepts, practical implications for Australian organisations. Understanding services, classifications, designing & delivering services, importance of people in organisation, quality service, managing customer service, developing strategies.