Advanced Consumer Behaviour (MKTG7503)
Information valid for Semester 2, 2024
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
3 Lecture hours
Incompatible
BSMK2501 or 7503 or BA861 or BF861 or MGMT7102 or MKTG2501
Recommended companion
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Doctor Wen Mao ()
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Behavioural study of buyer behaviour, cultural & social factors, personality, learning, attitude theory, brand loyalty, diffusion of innovations, models of consumer behaviour.
