Strategic Marketing & Branding (MKTG7502)
Information valid for Semester 1, 2024
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Attendance mode
In Person
Class hours
3 Lecture hours
Incompatible
MKTG3501
Recommended companion
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Doctor Ursula Bougoure ()
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
Marketing theory & practice emphasising management decisions; strategic marketing planning; advanced concepts in product management, pricing strategy & promotion; strategic brand management; emphasis on positioning as the core of marketing strategy; examine the strategy of company of your team¿s choice as the course content is applied to the analysis of a real world business.