Marketing Management (MKTG7040)
Course level
Postgraduate Coursework
Units
2
Duration
One Semester
Class hours
3 Lecture hours
Incompatible
BSMK1501 or 7040 or 7501 or MEBS7107 or MGMT7100 or MKTG1501 or 7501
Prerequisite
Admission to GCBA, GDBA, MBA, MBA(ADV), (other students should enrol in MKTG7501)
Course enquiries
This course is not currently offered, please contact the school or faculty of your program.
Course description
This course provides students with an understanding of the essential elements of successful marketing & an insight into the role of marketing in a business organisation. The course is presented within a marketing planning framework, in which marketing theories & concepts focus on the practical need to develop & implement effective marketing strategies. The course covers marketing concepts & applications for consumer, business to business (including industrial) & service organisations.