Marketing Analysis (MKTG2511)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
3 Contact hours
Prerequisite
MKTG1501
Course enquiries
Prof L. Coote
This course is not currently offered, please contact the school.
Course description
This course provides students with an introduction to the analytic frameworks necessary to understand consumer and business markets. In particular, emphasis is placed on the classical models of quantiative marketing analysis. The aims of the course are for students to develop an appreciation of how marketing information can be used to explain and predict consumer behaviour, and more generally, develop an appreciation of how marketing managers can use marketing information for decision and strategy making.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |
Semester 1, 2015 (02/03/2015 - 27/06/2015) | St Lucia | Internal | Course Profile |