Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 2 Tutorial hours

Prerequisite

MKTG1501

Course coordinator

Mr W. Mao

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with an introduction to the analytic frameworks necessary to understand consumer and business markets. In particular, emphasis is placed on the classical models of quantitative marketing analysis. The aims of the course are for students to develop an appreciation of how marketing information can be used to explain and predict consumer behaviour, and more generally, develop an appreciation of how marketing managers can use marketing information for decision and strategy making.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 St Lucia Internal Course Profile
Semester 1, 2010 St Lucia Internal Course Profile