This course is not currently offered, please contact the school or faculty of your program.

Course description

This course will introduce students to the theory & principles of social & non-profit marketing, explaining how techniques like advertising, branding, segmentation & the marketing mix can be used to respond to important social & health problems. Students will learn to analyse & evaluate the special needs of the non-profit sector & develop an understanding of market orientations & representation of "customers" on boards of governance.