Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

2 Lecture hours
1 Tutorial hour

Incompatible

BF200 or BSMK2501 or MGMT2100

Prerequisite

BSMK1501 or MGMT1100 or MKTG1501

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Doctor Josephine Previte (Semester 1, Regular, St Lucia, In person)

Doctor Srinwanti Chaudhury (Semester 2, Regular, St Lucia, In person)

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, desires and behaviours. Study in this course will encourage students to examine individual and group decision-making, buying experiences and the interrelationships between the individual consumer, consumption practices and lifestyle activities.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2025 (24/02/2025 - 21/06/2025) St Lucia In Person Profile unavailable
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) External External Course Profile
Semester 2, 2023 (24/07/2023 - 18/11/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile