Agriculture & Food Industry Marketing (MKTG1502)
Course level
Undergraduate
Units
2
Duration
One Semester
Class hours
2 Lecture hours
2 Tutorial hours
Incompatible
QM223 or NR101 or ABUS2001 or MKTG2960
Assessment methods
Assignment & examination
Course enquiries
Assoc Prof T. Dunne
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
This course is not currently offered, please contact the school or faculty of your program.
Course description
Forces of change which influence the marketing environment for agricultural food & fibre products. Development of an understanding of the process & issues associated with formulation of strategies needed by firms to successfully compete in global markets.