Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

39 Seminar hours

Restricted

Restricted to students in the GCBusLead program. Quota: minimum of 10 enrolments. UQ reserves the right to limit the number of participants from any one organisation.

Course coordinator

Prof J. McColl-Kennedy

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 (TP3) Brisbane CBD Intensive Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

Operating in a fast-changing, technology-driven environment, understanding clients as informed consumers is critical to developing appropriate strategies to individual needs. Learn about the latest research on segmentation, value co-creation, the changing role of clients, strategies to guide interactions given these changing roles and recovery strategies when things go wrong in interactions with clients. Using cutting edge knowledge from world leaders in their fields, plus a mixture of seminars, group discussions, case studies and practical exercises, this course will give you fresh insights and innovative ways to better understand and implement service quality and co-create value.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2018 (TP6) Brisbane CBD Intensive Course Profile
Semester 1, 2017 (TP3) Brisbane CBD Intensive Course Profile
Semester 1, 2015 (Standard) St Lucia Internal Profile unavailable