This course is not currently offered, please contact the school or faculty of your program.

Course description

In this course, students will work on a real project they have identified based on either a business idea or an industry partner¿s business problem. Using humble enquiry, ethnography and cutting-edge data analysis and visualisation tools, students will rapidly identify, analyse, and describe targeted problems, value creation opportunities and solutions for stakeholders. Students design prototype solutions, business models and an execution plan with the goal of creating a desirable, feasible and viable strategy.