Doing Business in Europe (IBUS3305)
Course level
Undergraduate
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Prerequisite
IBUS2301
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Dr Tom Bramble
This course is not currently offered, please contact the school or faculty of your program.
Course description
Introduction to doing business in the world's largest trading partnership. Overview of the European economy and Australian business opportunities. The structure of European business. Major EU institutions. Role of the Euro. Competition, industry and labour policies. Business impact of EU enlargement. Business strategy in the single market; market entry; marketing; cultural diversity.