Digital Media Theory and Practice (COMU7304)
Course level
Postgraduate Coursework
Faculty
Humanities Arts Social Science
School
Communication & Arts School
Units
2
Duration
One Semester
Class hours
Lecture 1.5 Hours/ Week
Workshop 1.5 Hours/ Week
Incompatible
COMU2180
Assessment methods
Plan; Portfolio; Essay
Course enquiries
Dr Elena Block
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
COMU7304 will guide you to understand, critically analyse, and apply digital media theories and professional tools employed in contemporary communication practice. You will (a) plan and execute a digital content strategy; (b) consider the importance of audiences, 'listening', and digital storytelling; (c) the impact of algorithmic practice and AI in the construction of online authority; (d) the effective use of social platforms and transmedia strategies; and (e) the importance of ethical data-driven professional communication. You will develop writing, blogging, audio, visual and other relevant capabilities through media workshops to create stories and digital content for real-life clients.
