Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course explores the role of social media platforms in generating engagement, managing brands and promoting products, services and causes. We critically examine the promotional culture of social media platforms and consider competing frameworks for understanding their benefits and drawbacks. Trends in the development of social media, their participatory cultures, and their uses by organisations are examine. Students create a social media strategy and work towards developing and curating social media content on social media platforms such as YouTube, TikTok, Twitter, Google, Snap Chat and Facebook. Students use analytics tools that enable organisations to track real time metrics related to engagement and sentiment.

Archived offerings