Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Attendance mode

In Person

Class hours

3 Lecture hours

Incompatible

ADVT3507 or MKTG7509

Companion

MKTG7501

Restricted

Quota: Minimum of 15 enrolments

Course enquiries

Doctor Srinwanti Chaudhury ()

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2024 (22/07/2024 - 18/11/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with an advanced understanding and practical experiences of creative advertising and contemporary media production. It brings together film-making techniques and advanced theoretical aspects of advertising, branding and consumer behaviour to offer students with opportunities to create real-life creative advertisements. Via fieldwork and in-class exercises, students will learn how to construct advertising concepts based on client briefs, and produce, film, and work with a production crew to maximize the impact of an advertising campaign.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile