Advertising Strategy (ADVT3505)
Information valid for Semester 2, 2016
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
MKTG3505
Prerequisite
ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Course description
This course provides students with an advanced understanding of advertising strategy. It brings together and builds on the various practical and theoretical aspects of advertising addressed in other ADVT courses, and offers guidelines for best practice in advertising strategy. The lectures, readings and discussions give an important theoretical framework for the students¿ practical, intellectual and creative development in advertising. Students will learn how to develop, critique and assess advertising strategy. The course will include: analysis of advertising strategy, with detailed discussion of significant global and local advertising campaigns; an overview of current theory and research about advertising strategy, and examination of what makes for effective advertising; advanced media analysis, applying audience research to strategy development; practical application of these various elements in advertising strategy development exercises.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2020 (03/08/2020 - 21/11/2020) | External | External | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |
Semester 1, 2015 (02/03/2015 - 27/06/2015) | St Lucia | Internal | Course Profile |