Course list for the Marketing Major
Information valid for students commencing 2021
Marketing
Students must complete the following 16 units:
| Course Code | Units | Course Title |
| ADVT3509 | 2 | Advertising Management |
| MKTG2501 | 2 | Consumer Behaviour |
| MKTG2508 | 2 | Brand Management |
| MKTG2509 | 2 | Service and Relationship Marketing |
| MKTG2510 | 2 | Marketing Intelligence |
| MKTG3501 | 2 | Marketing Strategy |
| MKTG3504 | 2 | Applied Market Research |
| MKTG3506 | 2 | Digital Marketing and Social Media |
