Marketing

Students must complete 12 units from the following (of which 6 units must be at level 3):

8 units for:

Course Code Units Course Title
MKTG2501 2 Consumer Behaviour
MKTG2510 2 Marketing Intelligence
MKTG3501 2 Marketing Strategy
MKTG3506 2 Digital Marketing and Social Media

4 units from:

Course Code Units Course Title
MKTG2508 2 Brand Management
MKTG2509 2 Service and Relationship Marketing
MKTG3504 2 Applied Market Research
MKTG3508 2 Targeting and Pricing